We welcome you back after Hurricane Helene.

We welcome you back after Hurricane Helene.

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Moments that matter
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Rutherford County, North Carolina

Lake Lure and the Blue Ridge Foothills is an ideal destination all year long. Four distinct seasons offer visitors an abundance of opportunities to create unique experiences each time they visit. Join us in the spring as nature comes to life in our greenways, parks and trails, or spend your summer by the lake enjoying the cool water on a hot summer day. Relish in the peace and quiet as you meander down scenic country roads surrounded by the brilliant colors of fall that blanket the mountains, or spend the holidays entranced by a magical display of over a million Christmas lights and downtown carriage rides. Discover all the places and attractions that make Rutherford County so special.

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Adventure Itinerary

An unforgettable adventure amidst the picturesque landscapes of Lake Lure, Chimney Rock, and the Blue Ridge Foothills awaits.

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What's Happening?

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FAB Fest
Jun 06

FAB Fest

A collaboration of local businesses, artists and other area residents to increase foot traffic…

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Rutherford County Your Way

Visitors have an abundance of opportunities to create unique experiences each time they visit. Choose your own adventure and make moments that matter.

View & Download a Free Visitors Guide for trip information & ideas

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Rutherford County, NC Tourism Development Authority

800.849.5998 | 828.287.6113

© 2025 Rutherford County, NC Tourism Development Authority

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